As an Australian-based business, you’ve undoubtedly thought about expanding your national appeal. The things is, manufacturing in Australia can be very expensive, especially if you’re doing it yourself. Specialised tooling, custom design, prototyping and more can be costly — and that’s risky if you don’t completely understand the market for your product. 

In many cases, a better solution is to import unusual or inexpensive products from elsewhere. That way you’re not spending enormous amounts of money at once and you can test the market before making a larger commitment. There are many countries to choose from if you want to source new products.

But how do you import goods?

When you begin a branding project, you want to approach each phase from a philosophical and highly critical standpoint—inspect, poke, and prod until you get to the core of your brand. 

Whether you’re building your brand identity entirely from scratch or updating a stale identity, you need a full assessment of:

• The current state of your brand’s identity
• How that brand identity might be crafted or tweaked to align with your goals going forward

The goal is to understand how your brand is perceived, both internally and externally. Getting an honest and accurate reflection is the only way to understand how and where you’re succeeding or how you need to course correct.